Hydra Studio

Last week I attended the premiere of Hope Positive. Seeing our designs come to life on the big screen was surreal! Hope Positive is a documentary by Crossroads International that brings awareness to the HIV/AIDS crisis. It reminded me how good it feels to work on life changing humanitarian projects and how proud I am to be apart of a company that reinforces those values. Hydra Studio received overwhelmingly positive feedback on our DVD packaging, illustrative web design, and marketing initiative. On top of all this, I got to meet Chris, one of the cast members who flew in from Chicago to attend the premier. Visit Hopepositive.com and check for screenings in your area!

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In an article written to educate designers, Hydra Studio is cited for excellent use of hierarchy. “Chic Design” exemplifies our work as an example of how to visually guide consumers through a web page. “The site has a deliberate and well thought out hierarchy making the site easy to skim and far less confusing” (Designmeltdown.com). Check back for more features in the weeks to come!

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Lately I have been trying to pin down exactly why I feel a little uneasy about XHTML and I am beginning to think the reason has more to do with its’ perceived purpose rather than a deep criticism of the language itself. XHTML has always felt like a puppy, blind in one eye, trying to run uphill with uneven appendages. It’s awkward, it’s clumsy, and even though it will get to where it needs to be, the trip is hardly ever graceful.

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